Which CMS Is Best? WordPress CMS Vs HubSpot

 The best content management system (CMS) for you is determined by your goals, resources, and, in some circumstances, industry. We are an open-source business at Vital, and we generally develop in WordPress, Drupal, and Magneto these days, with the occasional Hubspot COS/CMS project thrown in for good measure. We’ve been doing this since 2001 and have seen everything.

When it comes to selecting a CMS, there are several alternatives. WordPress and HubSpot are the two most popular CMS platforms for individuals interested in digital marketing. In this article, we’ll look at what makes each platform distinctive, as well as the pros and drawbacks of each, so you can choose the ideal CMS for your company.

There are few factors which we should know if we are going to understand which one is better? To study that, we have a list that can help us in understanding more about this. 

HubSpot Vs WordPress CMS 

1) Easy to use – 

WordPress

The success of WordPress may be attributed to its simplicity and ease of use. You can create and design a professional-looking website without knowing how to code thanks to the dozens of themes available. You may also engage in a WordPress design and development business, or have a developer custom-code your own theme and/or plugins (like Vital).

Because WordPress is such a popular and open-source platform, there are hundreds of useful YouTube videos and user forums on sites like YouTube and WordPress.tv that may help you learn new capabilities or add new features to your site.

Hubspot

While HubSpot’s templates are useful, unless you’re a small firm or a startup, utilising one won’t provide you with the professional capabilities you’ll need, such as the ability to interface with complicated systems.

If you just want the ease of use and a website that you can get up and running quickly (with a pre-built design) and that includes all of the marketing tools you’ll need to advertise your business, HubSpot is the way to go.

When bringing in dynamic material, HubSpot, unlike WordPress, mandates you to use HubSpot Markup Language (HubL). While WordPress employs the standard PHP dynamic scripting language, which is widely used across the majority of CMSs, HubSpot uses HubL, which necessitates learning a new coding language for developers or those working in HubSpot. HubL is a HubSpot-developed proprietary language that does not allow for the same amount of flexibility as PHP.

2) Search engine optimization 

HubSpot

HubSpot has powerful SEO features, including analytical skills that aren’t available in most WordPress plugins. HubSpot, for example, will evaluate all of your site’s pages and provide various ideas for how to enhance each page’s SEO rankings.

WordPress
Hubspot is not the platform for you if you’re an e-commerce business or need to extract data from a database onto your website. HubSpot has its own database and does not enable database connectivity, which makes it unsuitable for many firms, particularly those in the e-commerce industry. WordPress, on the other hand, is extremely customizable and can integrate with databases.

Both WordPress and HubSpot include a number of SEO tools to help you improve your content and track your progress. In HubSpot, these SEO tools are included, but in WordPress, you must purchase (or download for free) and instal the plugins. Yoast SEO and other comparable WordPress plugins are completely free.

3) Cost

The price of WordPress vs. HubSpot might be a little confusing. Because, while WordPress is technically free, you’ll need to pay for hosting and plugins to access some of the features that come standard with HubSpot. When you consider HubSpot’s monthly fee, that might not be such a terrible alternative.

HubSpot

One of the most significant disadvantages of utilising the HubSpot CMS is the astronomical cost. The following is a breakdown of their pricing:

Website: $300 per month plus (choose one marketing package below)

Basic: $200/month Plus a $600 one-time onboarding cost

Pro: $800/month + $3,000 one-time onboarding cost
Enterprise: $2,400 per month plus a $5,000 one-time onboarding charge

That implies you’ll have to pay at least $1,100 to have your website up and operating for a month.

WordPress
WordPress is a completely free platform. You will, however, have to pay for hosting (about $10-$50 per month) and your domain name (cost will vary greatly, but if you already have a business you likely already have a domain name and know what you pay).

Costs vary depending on whether or not you choose a theme. You will pay a one-time charge for certain themes, while you will pay an annual subscription for others, but just for access to theme updates; you will be able to use the theme eternally. Then there are the tens of thousands of free themes!

Next, you’ll need WordPress plugins, some of which are free and others that will cost you money to install. The following are some popular plugins that provide comparable functionality to HubSpot’s built-in marketing tools:

·        Yoast SEO — The basic version is free, while the premium version costs $89 per year.

·        Woo Commerce is a WordPressplugin that allows you to sell (for e-commerce sites) – Mail Chimp is a free service with three levels: New Business (free), Growing Business ($15/month), and Pro Marketer ($299/month) are the three options available.

·        OptinMonster – Three levels: Google Analytics – Free Basic ($9/month), Plus ($19/month), and Pro ($29/month) are the three options available.

·        Three layers of gravity forms: Personal ($59/year), Business ($159/year), and Developer ($259/year) licences are available.

The beauty of WordPress.org is that you only pay for the features you use. HubSpot is included, but WordPress.org is a la carte. You don’t want those obnoxious pop-ups on your site, do you? You don’t have to utilise them with HubSpot, but you’ll still have to pay for them. However, with WordPress, you only pay for the features you need.

Because of the many choices available with WordPress, it’s difficult to give a precise figure, but your domain name, hosting, and the theme will most likely cost between $20 and $50 a month. Then you can put on any plugins you want, and you’ll still be a far way from HubSpot’s $1,100 price tag.

Overall, WordPress is less expensive than HubSpot and allows you to instal and remove plugins as you see fit.

4) Security

COS is HubSpot’s proprietary software, which is housed on a managed SaaS platform. WordPress is self-hosted open-source software (you choose the host).

WordPress

Many individuals feel that because open-source software’s code is publicly available on the internet, it poses a lower danger than proprietary software, whose code is only accessible to authorised users. The main reason open-source is believed to be safer is that instead of blindly trusting the vendor who developed the code, you (or a developer) may check to guarantee the code is secure. When utilising open-source software, it’s critical to pick a host that provides robust security features like an SSL certificate and backups.

HubSpot

Only HubSpot developers have access to the code because COS is built on a closed-source platform. This implies there isn’t the same level of community support, and code self-verification isn’t feasible. However, there is a case to be made that closed-source software is better safe due to its restricted access. 

The Final Word on WordPress vs.HubSpot

Overall, we feel WordPress is the best option due to two factors: cost and ownership. HubSpot has built a solid marketing platform with excellent inbound marketing capabilities. That’s why we take advantage of their marketing bundle. However, when it comes to a content management system, WordPress provides the best value and ensures that your website can scale as your company grows.

 

 


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